In response to an increase in demand for products with high milk-fat content, dairy farmers have selected breeds, adjusted feeds, and made use of improved genetics to increase milk fat produced by dairy cows.Ĭheese is the dairy product category accounting for the largest percentage of the U.S. In 2019, the milk-fat content was 3.95 percent, while the skim-solids content was 8.94 percent. Here I’m sharing the Germany insights, which we unvei led at ESOMAR Congress 2018 in Berlin.Density of nutrients in farm milk has grown in the last two decades. We explored from the consumer and brand perspective. My team and I recently set out to answer these questions in Germany, and also in the US and UK. ![]() Is Voice all hype in Germany? How and will German consumers embrace these AI technologies? What are the implications for brands? And telecom giant Deutsche Telekom introduced plans for its own smart speaker activated with the magic words “ Hallo Magenta.” This introduction is the first smart speaker coming from a German company and includes Amazon’s voice assistant “Alexa” too.Īs I was setting up our new office in the heart of Berlin, I reflected on how much technology has disrupted consumer behavior from the time I grew up here. Google introduced its premium smart speaker -the Google Home Max- here in Germany, along with a bilingual voice assistant feature that responds to queries in English and German interchangeably. ![]() Established players launched new products in Europe and there were a few surprise offerings from new market entrants. ![]() Voice technology and Artificial Intelligence were all the buzz at IFA, Germany’s largest consumer electronics show in September. I, along with Yasemin Ozdemir, had the honor to moderate the panel. Danone, Wehkamp, Beiersdorf, Ericsson and SKIM had a lively discussion on the digital implications of AI for brands, marketers and insight professionals. At ESOMAR, some of these respondents participated in our “ Brands on Fire – How to adapt to the new market reality of AI platforms” panel. Our recent voice trends research included qualitative interviews with digital and eCommerce experts on this very topic. Sign me up! But, how will voice technology affect consumer behavior and how will brands tackle this new decision environment? The promise is that when these technologies come together in digital personal assistants, they’ll make our lives easier, remove our “choice stress” and will become our trusted advisors. Key takeaways on voice and digital assistants from ESOMAR Congress 2018Īrtificial Intelligence, voice and digital assistants were all the buzz at ESOMAR Congress 2018. Knowing these insights is key to helping your subscription marketing strategy and to decreasing customer churn. What does it take for consumers to rejoin after cancelling their digital subscriptions?.What do consumers expect from their experience with digital subscription services?.Why are consumers cancelling subscriptions to digital entertainment and fitness services?.In an era of high inflation and fierce competition in the digital subscription space, it’s important to explore what’s driving consumer behavior related to churn: In a recent survey of digital entertainment and fitness service subscribers, 72% of respondents considered these subscriptions to be discretionary spending. Providing pausing options can continue the relationship with the consumer and makes it more likely for consumers to rejoin, or reactivate.Nearly 1 in 10 survey respondents cancel because they could not pause.32% of consumers have cancelled a digital entertainment or fitness subscription only to rejoin later.
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